The proposal suggests creating portable pop-up cafés for Bili Hu Coffees at private events, serving freshly brewed coffee to deepen brand engagement during celebrations and gatherings.
Designed a modular pop-up coffee experience for Bili Hu Coffee, blending Kolam-inspired spatial design with brand storytelling to create an engaging event-based retail environment.
Context
The project explored a pop-up coffee experience for Bili Hu Coffee, inspired by the coffee heritage of Chikmagalur. The aim was to design a temporary retail space for weddings and events that communicates the brand’s story while creating an engaging and interactive coffee experience for visitors.
Design Approach
The pop-up was designed as a modular space inspired by Kolam patterns, symbolizing hospitality and connection. The identity used Bili Hu’s black, red, and white palette with materials like teak wood, marble sunmica, and matte laminates, creating a warm yet refined environment adaptable to different event settings.
Outcome
The final design created a flexible pop-up experience where visitors could interact with coffee brewing and discover the story of Indian coffee. It blends cultural inspiration with contemporary design, forming a memorable and transportable brand environment.
Category:
Experience Design
Client:
Nara
Duration:
7 – 8 Weeks
Location:
Seoul, South Korea
