A visual identity extension for Joint Studio 2024 that builds on an existing branding system while reflecting the theme “Water and Futures,” communicating the cultural, environmental, and symbolic narratives of water in Delhi.
Project Highlights
The brand identity developed for Joint Studio 2024 was carried forward into the 2025 edition, continuing the visual system and reinforcing the studio’s evolving narrative around water, collaboration, and interdisciplinary exchange.
Context
Joint Studio 2024 brought together The Design Village, TU Delft, and Politecnico di Milano around the theme “Water and Futures,” exploring water’s environmental, cultural, and symbolic role in Delhi.
Design Approach
Building on a visual system developed by Jugaadh, the identity was extended with new graphic layers and communication assets while maintaining visual consistency.
Outcome
The branding successfully supported the studio’s narrative and was later carried forward into the Joint Studio 2025 edition, continuing the evolving visual system.
Category:
Brand Identity
Client:
The Design Village
Duration:
4weeks
Location:
New Delhi, India
