Branding and visual communication for MAKE Abu Dhabi – Winter School ’25, developing cohesive layouts, digital creatives, and identity assets supporting its collaborative architectural learning program.
Developed key branding and visual assets for MAKE Abu Dhabi – Winter School ’25, shaping its identity across layouts, digital creatives, and communication materials for the workshop.
Context
The branding concept visualizes the design process as a system, reflecting how creativity, strategy, and empathy flow through structured thinking at The Design Village and MAKE Abu Dhabi.
Design Approach
The identity translates the **Double Diamond framework—Discover, Define, Develop, Deliver—**into a circuit-inspired visual language. Each wire represents a stage of the design process, with keywords drawn from the Double Diamond and TDV White Book. Color and placement were used to reflect the role and energy of each phase, turning the design journey into a clear, symbolic system.
Outcome
A customizable visual framework that allows designers to map their own creative process while maintaining a unified identity.
Category:
Brand Identity
Client:
Lucent Inc.
Duration:
8 – 9 Weeks
Location:
New Delhi, India
